Joely Live is an LA-based entertainment correspondent, digital creator, and model who started her career at age five, modeling for Tommy Hilfiger, Vogue, Gap, and Barbie. By 10, she was a Sports Illustrated Kid Reporter, interviewing NFL superstars. In 2022, she won the Sports Illustrated Swim Search and fulfilled a lifelong dream on the SI Swim runway in Miami.

Now, she’s the creative force behind Pucker Up, a wildly popular digital series with over 300 million views—where celebrities power through six progressively sour levels of candy while tackling juicy questions. A one-woman powerhouse, Joely not only produces and edits each episode herself but also infuses every project with her signature vibrancy and creativity.